Forbes.com just published an article asking “Did MLB Overpay By Spending $1.2 Million For Rockies.com?”
“All it took was $1.2 million dollars for Major League Baseball (MLB) to purchase the domain name Rockies.com, a URL that was formerly owned by the Canadian tourism portal Tourism Canadian Rockies. ”
“The ownership of a professional sports franchise’s name as a URL is a very valuable commodity that is often squandered. For instance, the Brooklyn Nets does not own the website Nets.com and Cowboys.com is not an owned property of the Dallas Cowboys. In October 2012, I reported that the current owner of Nets.com has asked for $5 million in exchange for a transfer of the domain to the Brooklyn Nets, which is a number that Nets management will not consider. For $1.2 million, the price that MLB paid for Rockies.com, the NBA and the Nets may have to reconsider.”
“But at least one authority believes that purchases like the $1.2 million for Rockies.com could be a thing of the past when leagues are no longer forced to rely on .COM domain names and can instead use their own domain extensions like .BASEBALL to make it easier for fans to access MLB affiliated websites and allow the clubs and league to truly own their brands/marks”.
The article quotes Jeremiah Johnston, General Counsel for Sedo.com as saying:
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